The “Barber”ian

4 Aug
the-lord-giveth

Copyright(c) Acknowledged

There’s this shop that I go for my haircuts (yes there’s still some left)..being going there for a long time. Owner is a nice gent called Murthy.

Its one of those places where you go get your hair cut, listen to some local gossip, seed some of your own gossip and incidentally get a hair cut. Its not a place where you go for hair styling..

Murthy is doing quite well..he has 10 shops in Bangalore..

Suddenly he opens up a posh air-conditioned “hair-styling” saloon next door.. and by “air-conditioning” I mean the real thing..not the windows being opened to let the cross breeze flow..

Well thats all well, except that the good Mr. Murthy has been egging us regular customers to go to the new place instead of the old one..the new one has AC but is much more expensive…

“Why sir you and all are coming here..come come please go to AC place sir..”…

But wait !!!!..its the same guy who was snip snipping at the old place doing the chowra here as well…

We are having a “Customer Group” meeting soon to discuss strategy…

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18 Responses to “The “Barber”ian”

  1. | Balu | August 4, 2009 at 2:34 pm #

    Will they give you guys VIP chairs, lime juice, name and photo on the wall? veterans no? If you’re not going to get any of these. Grow your hair long and strong.. =P

    • Vijay August 5, 2009 at 12:48 am #

      Chairs maybe..but nothing else…

  2. travelplaza August 5, 2009 at 12:24 am #

    Hi Vijay,
    Its travelplaza:-)Don’t know if you remember me. I haven’t been blogging much lately. Been pretty busy. I was in B’lore recently, but didn’t get a chance to blog or even check out other blogs.I’m back in U.S. now, to the daily grind. Anyways, just wanted to say Hi.

    • Vijay August 5, 2009 at 12:49 am #

      Of course I do..Good to hear from you..

  3. bhel August 5, 2009 at 2:46 am #

    Murthy’s practicing upselling and brand-extension. Good strategy is to use recession as an excuse.

    • Vijay August 5, 2009 at 6:42 am #

      ya..like software..same old stuff inside..new packaging

  4. Arjun August 5, 2009 at 5:21 am #

    haha… good luck with the strategies….

    Cheers..!!
    Arjun

    • Vijay August 5, 2009 at 6:43 am #

      heheh thanks..

  5. Sandeep August 8, 2009 at 4:30 am #

    Not a wise strategy IMHO 😉

    Customers – especially loyal ones, seem to have the psychology that they prefer to go to a “simple”,”small” shop of their service provider (in this case the saloon owner), rather than go to a swanky posh shop of the same provider.

    Its not flawed thinking on their part because usually such upgrades will mean that the provider will pass the extra cost down to the customer at the end of the chain.

    Just like how Vijay and Co. rather not pay extra for AC “and all that” to get his haircut done……

    So its said, that sometimes, its better to keep your shop small and simple even if you can afford to make it swanky,posh and big. The idea is to strike a balance between visibility/publicity and retaining/increasing customers.

    • Vijay August 13, 2009 at 1:41 am #

      But putting oneself in Murthy’s shoe, he needs to upgrade his offerings..but agree with you a balance is required…

  6. Ray Dixon August 10, 2009 at 1:20 am #

    All he needs to do is employ female hair ‘stylists’ and you’ll willingly pay extra. It works like that over here.

    • Vijay August 13, 2009 at 1:41 am #

      of course of course

  7. magicofpages August 12, 2009 at 9:08 pm #

    Amazing blog! heheeh I really liked the style of writing. Took me almost three days to complete reading all of the posts

    • Vijay August 13, 2009 at 1:42 am #

      Thanks for taking the time 🙂 and thanks for your compliment

  8. praneshachar August 13, 2009 at 12:59 pm #

    chowra ondu dodda karya
    gossip gossip is the key for success
    of the many they collect so much and talk
    all
    this murthy seems to be having idea of chain shops
    no wonder if he advertises for frachisees soon
    vijay
    nivenadru proposal kottiddira ofcourse free advise to
    make improvemnts and increase earnings etc., etc,

    congrats on hitting 2 lakh mark keep going
    reach a million soon

    pranesh

  9. Naren August 15, 2009 at 12:18 pm #

    Hey, first time here! Enjoying this.

    Cheers

  10. My3 August 25, 2009 at 4:20 am #

    HA HA HA! My husband is compares 4th Block complex to Gandhi Bazaar and thinks it is worth the haircut/head massage!!! It is about 400 rupees in the a/c room in GB and Rs 20 in Mysore when my Dad takes the kids for their haircut!! But of course they sit in on the barbers chair in salubrious Mysore and watch the trucks go by on KRS Road 😉

  11. Chitra October 1, 2009 at 11:43 pm #

    lol sounds so much like the malgudi days. :))

    i am just glad you have enough incidents in this time and age to still come up with malgudi days kind of stories.

    write a book, vijay. i will come to get the first signed copy. 😀

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