In All “Fairness”

25 Jun

“Wanted Fair Bride….for fair and handsome groom…” (they forget to mention groom has buck teeth)
“How come he/she is so dark…must be inherited from his/her father’s side”….

Whats this obsession with fairness???

We have all kinds of ads promising to make you “white”…

The dumbest is this vaseline ad (Video below) where the coach says something to the effect ..”You are great in practice..but then you need to wear a tennis dress”…

Girl realizes that shes too colorful (read not white) for a tennis dress and decides to do something…

Girl then goes off and applies loads of vaseline, comes back and executes a perfect shot off the net to win the tournament..I think her fairness blinds the opponent…

What the f***…they even have a shade meter..

…and I am not even going to talk about those brilliant “Fair and Lovely” ads…


27 Responses to “In All “Fairness””

  1. rads June 25, 2009 at 3:09 am #

    lol. This is a surprise Vijay. You getting all riled over such nonsense.
    As long as there’s a market, a product will sell.

    I’ve been on that end and have been made to feel quite inferior until of course I grew a set o brains. Oh well ..

    • Vijay June 25, 2009 at 11:20 am #

      Well its a stupid ad.. ๐Ÿ˜

  2. Sunitha June 25, 2009 at 5:55 am #

    Not be left behind we now have fair and handsome for our men folk too. After all being fair is not the sole perogative of women only:)

    Yes, I agree with rads, as long as we have a market we’ll have such products … afterall the marketeers are just exploiting the deep rooted Indian fascination for fairness.

    • Vijay June 25, 2009 at 11:21 am #

      oh I did not know that (fair and handsome bit)…

      • Sunitha June 26, 2009 at 6:47 am #

        Oh, I am suprised you don’t know about it! Its endrosed by none other than “King Khan” Sharuk Khan.

      • My3 June 26, 2009 at 11:39 am #

        Sitting amidst verdant Amish farms even I knew about that heh heh heh ๐Ÿ™‚

      • Vijay June 26, 2009 at 1:05 pm #

        hmmm..I plead ignorance…will look out for it..just asked my son about it and he said “Duhh..of course dad..which planet do you live on?”

        Sigh !!!!

  3. Shivya June 25, 2009 at 8:22 am #

    Haha, quite a vent there. Gone are days of tall, dark and handsome men!

    • Vijay June 25, 2009 at 11:21 am #

      We’re still here Shivya ๐Ÿ˜‰

  4. some body June 25, 2009 at 8:51 am #


    i think she should shower in milk instead.

    btw, vaseline helps you win in other ways… ask john lever!

    – s.b.

  5. My3 June 25, 2009 at 11:15 am #

    Vaseline to make you fairer. Yikes. We use it in winter on the soles of our feet and our elbows heh heh heh. I agree. Money Money Money, remember the old song ๐Ÿ˜‰ Heck I like SB and Cleopatra’s advice to soak in donkey’s milk. Wonly where to get so many donkeys?????? Bakras we all are ๐Ÿ˜‰

    • Vijay June 25, 2009 at 11:23 am #

      Where to get so many donkeys?
      Dhobi Ghat ๐Ÿ˜€

      ..oh by the way, as suggested by you, I went and ate at VB today to make up for my wasted visit to South Thindis…

      • Ram June 25, 2009 at 9:38 pm #

        i think VB is like mouth cleansing upon eating at other eateries ๐Ÿ™‚

      • Vijay June 26, 2009 at 1:06 pm #

        Ram..thats the only remedy ๐Ÿ˜‰

  6. Veena Shivanna June 26, 2009 at 12:17 pm #

    Vijay, you and your funny observations.

    you know pregnant ladies are insisted to drink kesari milk so that kid is born fair.. so people starts working for this fairness even before the child is born :-)!!

    Don’t be surprised that some company will come up with something which may turn those white men to dark/handsome ๐Ÿ™‚

    • Vijay June 26, 2009 at 1:07 pm #

      I am sure companies are working on something or the other…

    • Madhu Rao July 7, 2009 at 3:27 am #

      The kesari treatment for pregnant ladies is horrible. It is involves a sizeable amount (usually enough to flavor an army’s kheer !) in a glass of milk. A few of my cousins promptly threw up.

      My granny would complain of how my mom would make the cotton wicks during her pregnancy and I ended up wheatish ! Or maybe it’s her eating the brinjals !

      Grrrr !

  7. Xylene June 26, 2009 at 1:52 pm #

    We Indians are known for our obsession with fairness.
    After all we are the largest market for the fairness products.

  8. some body June 27, 2009 at 9:54 am #

    check out comment # 3 – it appears that the fair=lovely theme is not a copyright of desis!

    – s.b.

  9. Ray Dixon June 30, 2009 at 3:25 pm #

    Man, this is really weird looking from this perspective in Australia, Vijay. They should call that stuff ‘Jacko Cream’ after Wacko Jacko Michael Jackson himself. Oh, hang on, he used bleach to make himself whiter than the average white man.

    I can’t get over it. Over here girls buy ‘fake tan’ cream to make their skins darker. And we used to suntan and use solariums before someone told them it gives them skin cancer. Well, a lot of people still do lay out in the sun to get … darker.

    It seems if you’re born with dark skin you want it lighter and vice-versa. It’s like people with curly hair wanting straight hair and people with straight hair …

    And (belive it or not) we have a lot of blokes here with full heads of hair who want to be bald and so they shave it all off.

    The World’s gone Wacko (Jacko).

    Btw, do you mind if I syndicate some of this post on my blog with a link back to you? It’d be a real top post in Oz, I think.

    • vijay June 30, 2009 at 3:59 pm #

      @Ray… I guess people want what they dont have..
      Sure go ahead and use this.. I am sure you’ll weave your own inimitable angle to this ๐Ÿ™‚

  10. ramki July 3, 2009 at 6:39 am #


    Thinking out of the box, atleast we shall see some cool chiks in these type of ads right, LOL!!!


  11. Nikhil July 9, 2009 at 12:03 pm #

    Stupid dumbass ad guru Prahlad Kakkar’s explanation: Instinctively, all ‘colored’ people want to sleep with white women! ๐Ÿ˜€ ๐Ÿ˜€

  12. Suresh Sathyanarayana August 1, 2009 at 8:44 pm #

    acknowledging that the advertising department belongs to that of marketing, sir, have you ever wondered who the target audience of this ad that you spoke of may be? a girl who plays tennis… or a girl who becomes fair applying vaseline… can aspire to be a tennis great… or a girl whose practise sessions are great will have a turnover effect on her game by applying vaseline?? duh, I am confused… luckily i dont belong to either of TG… brilliant post though… kudos sir..


  13. Chitra October 1, 2009 at 11:53 pm #

    yeah, horrible. just plain horrible. i hate it that the advertising agencies get to decide what is important to society. i feel like pulling the plug. ๐Ÿ˜


  1. Wackier than Jacko? « Alpine Opinion - June 30, 2009

    […] just got to look at this video of a TV ad in India that Vijay of Bangalore Blues ย has written about. Never mind that you mightn’t understand what they’re saying, it […]

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