Marketing Messages

7 Feb

Going back in time, there used to be this old woman who ran a popular roadside eatery (Bonda, Vade etc) in Jayanagar. For the longest time she had this young man who was an assistant. Obviously he was learning the tricks of the trade, recipes etc.

One fine day he decides to branch off on his own and set up across the street. To attract customers he puts up a sign that said “Opposite Shop Moved Here”.. much to the annoyance of his previous employer.

Not to be outdone the old woman puts up a sign that said “Opposite Shop Not Moved Here”.

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24 Responses to “Marketing Messages”

  1. vinay February 7, 2008 at 6:21 am #

    hope it was in Kannada …

  2. Vijay February 7, 2008 at 6:24 am #

    @Vinay: It was in Englishu

  3. M O H A N February 7, 2008 at 8:43 am #

    Good one!

  4. | Balu | February 7, 2008 at 10:49 am #

    In englishu? seriously? Why was she selling bondas then?

  5. Vijay February 7, 2008 at 11:11 am #

    @Balu: Her Bondas were better than her Englishu… by the way have you eaten the Capsicum Bajjis on Food Street? 🙂

  6. Veena February 7, 2008 at 11:52 am #

    Awesome…! I am still giggling at this one… Ajji is really a very smart one 🙂

    Anyway, does such boards make any difference there? atleast I go to food street by looking at the gaaDi or the guy who sells it.. anyway the assistant was there to confuse people in this case.

    Like companies, these people would also think of getting a bond signed when these guys are employed…

  7. Vijay February 7, 2008 at 12:04 pm #

    @Veena: You are correct.. Ajji’s business did not decrease BUT I guess she did not want to take any chances…

  8. Gowri February 7, 2008 at 7:38 pm #

    Where is this ‘food street’?

  9. December Stud February 7, 2008 at 11:07 pm #

    To see the humor in daily life, we just need good eyes 🙂

  10. praneshachar February 7, 2008 at 11:31 pm #

    gooe too good ajji took preventive action because the other guy is one who was in the same shop. real marketing technique she put up and faced the threat to her market share
    by this board so that news spread by mouth and her market share is in tact.
    vijay ur looking at all these minute things makes you a very different person inspite of ur busy schedule in your business world
    keep up the show and let us join to gether to wish ajji all sucess
    three cheers to you ajji from all of us from BB

  11. Vijay February 8, 2008 at 7:26 am #

    @Gowri: Its off Sajjan Rao circle… VB Bakery is the starting point…
    @DS: We need the humor here
    @Pranesh: She did it to protect her business…thanks for the compliments..

  12. | Balu | February 8, 2008 at 8:47 am #

    @ Vijay
    Yes I have had that as well! A s a matter of fact I have had every possible thing from that street! 😛

  13. nalini rao February 8, 2008 at 12:24 pm #

    vijay: wanted to ask where this” food streetwas, when I found that u have already answered it.

    Is it now formally called that or has it come into usage? Because,I used to frequent this place during my 5 years in Nat Coll, B’gudi esp because I had( or rather, have) a close komti friend !!!! It wasn’t called that then.

    But great eats all the same. Do you get all those eats even now?

    By the way Isimply love the “veggie delite” (it may be called “simply veggie” also) sub with loads of Jalapenos and mint sauce at SUBWAY. Try it if you haven’t. Its great

  14. Vijay February 8, 2008 at 2:34 pm #

    @Nalini: Its a new phrase. . Come to think about it, there was never a name for it. There are still some good places to eat here. Unfortunately the cops have gotten rid of all the gaadis. Only shops selling food now.

  15. December Stud February 8, 2008 at 7:54 pm #

    They have mint sauce in “Veggie Delite” in India? Yummmmmm…..

    Darn me!!!

  16. praneshachar February 9, 2008 at 11:59 pm #

    yes vijay I agree she did it for protecting her business that’s what I meant by mentioning market share her business to be intact. fellow who learn t all from her ultimately wanted to grab customer by unethical means which was not needed he has every right to start his business and his recognition with ajjis shop would have brought him customers and and new customers would have joined there was absolutely no need to put that board it amount to stabbing at the back. ajji was smart she retained her customers

  17. rk February 11, 2008 at 6:59 am #

    anyday, i prefer AJJI DELITE to VEGGIE DELITE.

  18. vinay February 11, 2008 at 8:53 am #

    @ Rk…how abt BAJJI DELITE 🙂

  19. Bhel Puri & Seekh Kabab February 11, 2008 at 11:11 pm #

    I was reminded of your post last Friday when I went to get lunch at my favorite Afghani restaurant. There was a sign next door advertising a new Indian bakery. The Afghani owner of this place told me, in most US states, there is a law that prohibit a competing shop from opening right next door to another that sells the same product or service.

  20. Vijay February 12, 2008 at 1:11 am #

    @bpsk: Did not know that… but then theres a Burger King opposite every McDonalds…

  21. nalini rao February 12, 2008 at 4:27 pm #

    Vijay: Not very relevant, but just the two words BURGER KING brings back horror memories to me – I had lost my kid in their MILAN (Italy) outlet for about 40 minutes in 2005 – more about it some other time , but I was just reminded about it when I read your comment

  22. Vijay February 12, 2008 at 4:33 pm #

    @Nalini: Wow.. must have been the longest 40 minutes of your life.. I remember when Nikhil decided to walk home from school one day and was “missing” for 20 minutes before we found him… the things that run thru your mind….

  23. Gowri February 12, 2008 at 8:24 pm #

    I am not unaware of any law here in the U.S that stops competitors from opening next to each other. There is always a Lowe’s right opposite Home Depot. But what I have heard is, all these outside malls(known as strip malls) are usually run by private investors and sometimes they do not lease out their shops to the same kind of businesses since they will compete against each other and will affect the overall revenue/image of the mall.

  24. Chitra March 11, 2008 at 11:57 pm #

    LOL

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