The Tata 1 Lakh Car – A 4 Wheeled Auto?

9 Jan

This is totally “Tongue in Cheek”…

Just reading the paper today about the “cute” Tata car. Some points that scare me:

1. Plastics and Adhesives replacing nuts and bolts… cool so the car can be repaired by duct tape.

2. The engine is no more powerful that some commercial lawn movers – cool so now I can use the car to mow my lawn as well. Or maybe just like the Indica became Indicab, the car can be cross sold as a lawnmower.

3. No Air-Conditioning, No Radio, No Power Steering, One windshield wiper – Sounds like an Auto.

Its one thing coming up with a 1 Lakh car, has anyone thought about whether the cities are ready for the additional burden.


9 Responses to “The Tata 1 Lakh Car – A 4 Wheeled Auto?”

  1. neela January 9, 2008 at 4:52 am #

    Sunita Narain ( of pesticides in Pepsi fame ) has already decried the sale of such cars.
    People who buy two wheelers will switch over to these and the already choked up roads will be weighed down by increased density….
    After popularity of mobiles,now this.
    I won’t complain too loudly because I too have been promised one !!

  2. Mysorean January 9, 2008 at 5:04 am #

    Reg #3, Did anyone mention big windows and driving handles as replacements for a/c and power steering?! 😉 And what’s with this one windshield wiper? How does that help in bringing the cost down to Rs. 1 Lakh? Sounds ridiculous to me!

    Thanks for enquiring Vijay. The baby is doing great. He is slowly turning naughty and it is great to watch him grow.

  3. Mohan January 9, 2008 at 9:41 am #

    More than a decade ago, when we were looking to buy a car, I was doing a cost-benefit analysis to see what value a car provides over the two-wheeler I already had (as an aside, I always do such analysis to put off any purchasing decision as far as possible ;-). So, I had figured that protection from rain and more passenger room is what a car provides over a bike. Then I suggested to my wife, why not buy an auto – it is much cheaper and still provides both those features. I tried for nearly six months but failed to convince her that auto is a better option. At that time, I had also seriously wondered why Bajaj hasn’t tried to promote the auto as a personal vehicle. I am glad Tata thought of it, even if a decade later!

  4. spandana January 9, 2008 at 10:40 pm #

    i am guessing autos will now be replaced with the tata 1-lakh car., plain and simple. if an auto company needs to spend 50k to get an auto, they can spend 1-lakh to purchase a car to do the same job. as a customer, i’d gladly pay a bit more money to rent a car than an auto.

    all the ‘travels’ (rent-a-car) guys that now ply indicas would have to go upscale to innovas, sumos, etc.

    i suspect many consumers would trade in the motorcycles for car purely from the natural tendency of indians to optimize everything – costwise, motorcycles are more fuel efficient. and who would want to depreciate their car unnecessarily while a motorcyle is enough to carry one person for an errand?

    all said and done, it will take long, but cars will eventually rule the roost. key tipping point? the pollution: more cars->more pollution->more cars needed to protect you from pollution -> more cars

  5. Vijay January 10, 2008 at 1:16 am #

    @Neela: A future customer… cool… pls keep us updated. No AC where you are could be tough…

    @Mysorean: The buzz in the market it that adding all the additional components will push the costs up..

    @Mohan: LOL… Were you serious? I am sure your wife was aghast 🙂

    @spandana: I dont know if the car can fit as many people as an auto can…

  6. Mohan January 10, 2008 at 7:40 am #

    @vijay: well, only semi-serious. I knew my wife won’t accept anyway. No, she wasn’t aghast. She was used to my crazy ideas 🙂

  7. Xylene January 10, 2008 at 10:01 am #

    I agree.

    But still the middle class dream of owning a car is coming true !. Now everyone can buy a car.

  8. Harsha January 14, 2008 at 5:31 am #

    Yeah it’s a 4 wheeled auto only.. it may be people’s car.. it may become huge hit in India.. but i afraid of durability of car.. and also safety although it meets minimum safety standards

  9. woman in a men's world January 20, 2008 at 6:54 pm #

    Tata’s idea sounds good. Has anyone here used it?

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