The HCL Ad

10 Jun

Its the weekend and I am in a  silly mood. So decided to nitpick the HCL Ad.

I dont know how many of you have watched the Ad.. recently launched as part of a “rebranding” campaign. For those of you who haven’t heres the Youtube Video.

Now heres the question. You work for a $4B company (according to the Ad), they are sending you in a helicopter to go “overseas for a “life sciences” project”… Why does the helicopter pick you up in the middle of nowhere? AND !! Why does the company expect you to hitch a ride? Can’t they send you a cab?

Ok.. ok.. I’ll stop… but just think about it..

P.S: Can you fly overseas in a Helicopter? (from India at least) 


38 Responses to “The HCL Ad”

  1. Veena June 10, 2007 at 4:38 pm #

    Ha Ha, where did u find this video by the way?
    May be he is working for asia pacifc projects….!
    lending our professionals 2 neighbouring countries??

  2. gmohanprakash June 11, 2007 at 5:12 am #

    Its being bombarded in all channels atleast 3 times … Obviously they forgot the simple cab while they boast of helicopter — creative junk!

  3. MP June 11, 2007 at 6:14 am #

    HCL Travel policy – clause 7.4 states –
    Use of helicopter is authorized for level 5 and below only if the source and destination are not easily accessible or in remote areas not connected by regular transport options.

    This was done to prevent misuse of the chopper facilities. To make it even more fool-proof, they decided against providing any further facility to travel to these remote locations. The employees will have to arrange for their passage to the chopper bases themselves.

    I thought it was obvious 😉

  4. Vijay June 11, 2007 at 8:50 am #

    Mohan: Correct !!! I guess the goal is to show that these guys are in diverse areas…

    MP: How could I forget Clause 7.4???? 🙂

  5. Aditya June 11, 2007 at 4:56 pm #

    Another nitpick. If the guy could tell the stock market was down, clearly he has an Internet connection. So, why wouldn’t he just email a friend/taxi and have the friend/taxi pick him up? Or better still use Skype to call someone? Not a very logical thinker, our HCL world traveler. 🙂

  6. Mahesh June 12, 2007 at 3:15 am #

    Hi Vijay,
    I am Mahesh. You are really witty.
    I came to know about your site when i was watching the News in TV (about SET Max Ad timings).
    All the best.

  7. Vijay June 12, 2007 at 3:27 am #

    @Aditya: Skype blocked.. corporate rules 😉

    @Mahesh: Thanks for visiting… 🙂

  8. Jaipal June 12, 2007 at 2:55 pm #

    Before I start ripping it out let me clarify that I am a software engineer working in industry for 7 years now.
    Ok so after washing my hands let me get dirty. First of all does HCL ppl think they are the only smartest people on earth?

    1. The i-banker guys is driving a SUV which shows that he has made money in the market and we can assume he will at least know when market crashes. This HCL guy tells him that market crashed and the i-banker reacts in such a way that he is totally unware. Is HCL folks trying to show that they know it all?

    2. The i-banker guy doesnt know his cars fuel is ending? Come on.

    3. The i-banker guy tells him “is this cow your ride” just as a joke. Of course he hasnt looked you know where to find out whether its a cow or a bull. Our HCL guy proudly tells him its not a cow but a bull. The humor is totally lost on him.

    4. And at the end the helicopter thing which you guys have pointed out already.

    5. In the end the HCL guy comes out as a egoist nerd.

    Pls let me know if you can get hold of the agency which created this add. Why in heavens they keep on bombarding us with it. 🙂

  9. Vijay June 12, 2007 at 3:01 pm #

    @Jaipal: Great rips !!!! 🙂 … as far as agency goes, should be easy to find out if theres a print version of this ad…

  10. decemberstud June 12, 2007 at 11:20 pm #

    Sorry to hijack your blog (again!) Vijay.

    Aditya, I came here hoping to read some wonderful words of wisdom about Ford and Woolmer. Man, you disappointed me 🙂

  11. Chitra June 13, 2007 at 11:51 am #

    Exactly Vijay! Can’t tell you how much such ads tick me off, where the near college pass-outs are shown to have it all!!! Awww, COME ON!!!!! Please stop belittling experience, HCL! You don’t want to be known that way, do you?

  12. Aditya June 13, 2007 at 12:12 pm #

    DS, haha. Other stuff going on…. but the following from Mukul Keshavan’s blog on Cricinfo sums it up for me:

    Watching Niranjan Shah (Secretary) and N. Srinivasan (Treasurer) over the past week, making predictions, eating their words and bumbling bravely on, has been like living in one of those two-reel comedies from slapstick’s golden age. More and more the BCCI comes across as a rich repertory company with a particular talent for farce.

  13. some body June 13, 2007 at 5:52 pm #


    check out the great bong – excellent humour there on the current situation!

    – s.b.

  14. Imtiaz June 14, 2007 at 8:49 am #

    IT in India is all about outsourcing! Lets face it we are the body shoppers of the world today sending our “boys” in choppers to do the gadha majoori of the gora logs nothing more than that. We get the projects that they don’t want to do. We will take atleast 10-12 years before we get there in terms of quatily.

    Then again the HCL ad is a case in point how morale has to be kept up. The worker needs to be told time and again that “you are the one driving this growth”, the job content is nothing to write home about at least ads like this tell the folks back home that “pappu is doing well for himself”…. same as the Reliance ad and that insurance ad where the father of the baby is missing out on his growing up but is happy that he is working late hours so that he can provide…. I mean duh!!! Life is somehow all about money now….. not about family and living…. that’s a dangerous downhill we’re driving down.

  15. Mohan June 14, 2007 at 9:45 am #

    hmm let’s see:

    Can you fly overseas in a Helicopter?

    Who said he is going overseas in a helicopter. Chopper is only for dropping him to nearest airport.

    Why does the helicopter pick you up in the middle of nowhere?

    Because his latest assignment where he had to make another miracle happened to be in the middle of nowhere and this was the nearest helipad.

    Why does the company expect you to hitch a ride? Can’t they send you a cab?

    Well, the car broke down. That part was just to show that shit happens to everyone, even to the best of them.

    Why couldn’t he use Skype call his friend/cab?

    He could – but if the nearest friend is 5 hours drive away would you rather wait for this friend or hitch the first ride that comes along?

    “It’s a bull, not a cow”

    No, joke wasn’t lost on him, but it is standard technique to get back with your own joke. Miracle makers have a sense of humour too.

    No, I didn’t write the script for the ad 🙂

  16. Vijay June 14, 2007 at 9:53 am #

    @Imtiaz: Hard to disagree with you.. but its a living

    @Mohan: It was you !!!! You DID write the script… 😉

  17. bachodi June 15, 2007 at 4:57 pm #

    ROFL 🙂 ….
    Yavano bollywood movie director na kelsa idella.

  18. MP June 16, 2007 at 10:30 am #

    LOL! All plausible. The way you have come to the defense of your script, you could be an attorney… and I do not mean it as an insult 😉

  19. MP June 18, 2007 at 3:49 am #

    Checked it again this weekend. He does say that he is off on a overseas assignment!

  20. Mohan June 18, 2007 at 4:30 am #

    MP, yes off on an overseas assignment. But as I said, chopper will drop him off at the airport where he will catch a flight 🙂

  21. Vijay June 19, 2007 at 2:51 am #

    Everything they see has been done by HCL.. the stock exchange project (maybe thats why it crashed)… the ATM machine etc…

    Good thing they didnt show them using the toilet 😉

  22. Prash June 20, 2007 at 6:56 am #

    This is fun…:)

  23. some body July 2, 2007 at 4:30 pm #

    saw this in the blogworld, and could not help but laugh out (not) loudly imagining you getting nutti’s burfi, walking all alone to your father’s office, and proudly showing it to him (not that you did any of this, just my imagination making a collage of your posts!).

    – s.b.

  24. some body July 2, 2007 at 4:32 pm #

    whooops … i should’ve quoted the following too, so you know what i am talking about!

    “I think I already mentioned in another post about the ad for reliance money where a little boy is given one rupee for helping an old lady in the neighbourhood which he takes all the way to his dad’s office proudly calling it his “firsht salary”. I was very angry when i saw this the first time.Very offensive – we have enough child labour in the country without needing fancy ads to promote it.. And the dad should have been worrying about how his little son found his way to his office all alone; instead, the dad who knows the value of your hard earned money smiles!
    What is wrong with this world?”

    – s.b.

  25. Prabha July 4, 2007 at 7:52 am #

    Go and read as you are taking so much interest on this HCL add
    You will get a clear idea.

  26. Aditya July 5, 2007 at 3:59 am #

    And the brand management company that sold HCL on this slop is laughing all the way the bank… and the rest of us are just laughing….

  27. Vijay July 5, 2007 at 4:41 am #

    SB: lol @ Nutti’s burfi… only you can “marry” two totally unrelated posts…

  28. Morpheus January 3, 2008 at 9:27 am #

    Ha ha ha ha…this ad is past belief…am I being a snob or does it underestimate the average intellect level of the average Indian IT guy….or maybe even just the average Indian….I dont quite know who the target market are for this advert…surely not the prospective employees of HCL…

  29. Xylene January 4, 2008 at 9:35 am #

    hyuk hyuk ! this is hilarious !

  30. Marketman January 4, 2008 at 3:29 pm #

    ‘Koop manduk’ or ‘Frog in the well’ is how I would define most of the posters who happen to be from the software industry – which I assume is the case with many from this industry who think India begins and ends with them. HCL is one of the largest PC manufacturers in India, with a large distribution netwrok which is responsible for Toshiba Notebooks, iPhones and Nokia mobiles in India. HCL Tech is the services company but the parent company HCL Infosystems is the the larger in terms of revenue and focusses on India market – so the software engineers are only one of the target audience but a large target audience is prospective buyers (including B2B buyers who are important HCL customers in India) who need to be reassured about HCL’s size – and about other things HCL does which they may not be aware of in simple (can be argued taht in this case stupid) language – it is reassuring for a purchase and/or IT manager in a manufacturing company in India to know that the company he is buying PCs from does so many other things and is a large enterprise (and hence this was a sequel to ‘Numbers do the talking’ – to put forth plain numbers, which are irrefutable). To that extent this ad has been a success, has been rated amongst top 15 ads of last year, etc.

    Disclaimer: I am neither an insider of the ad company nor of HCL – and I think in spite of the a brilliant idea they got the ‘Numbers do the talking’ ad horribly wrong, but, while agreeing with the irrationaility of some parts of the story, I think this is a very successful ad. Even if this ad wasnt successful, I dont think any of the posters have demonstarted understanding of HCL’s business portfolio or ad objective

  31. stalker0007 January 23, 2008 at 6:38 am #

    Hi Dudes ..Would like to share something about this AD…HCL is A Mallu Comapny .For those who does’t understand the term mallu , let me define it …one mallu (malyali) let 100 mallus in the company from his hometown irrespective of requirements/skills …But the guy in ad is not Mallu so this Ad is Fake .One more thing …One more thing if u even take a cab from hcl it will be part of your CTC ….even for your CTC components you will have to furnish bills …they charge from you from your ctc for your birthday cake and house keeping …in my working with HCL for 3 years now ….none of my collegues or even me have been abel to understand our own salary card ….One thing more u must be wondering y i am sticking with this comapany …that ‘s beacuse yoy have to pay hcl a VERY HEFTY amount if u put a resignation to them .YEs..that ‘s correct you will have to pay hcl if u plan to move to a good comapany .this is inside company policy …….so before joining this company BEWARE and save your frnds ….as i am not a regular blogger . …i will request good bloggers to spread this message to other blog sites….

  32. Vijay January 23, 2008 at 7:15 am #

    stalker0007: Find it hard to beleive in this day and age that theres “bonded” labor in force… wow

  33. veena January 24, 2008 at 2:07 am #

    Never thought this post will grow so big.. I wounder what “raydixon” would say on this 🙂

  34. kumar April 25, 2008 at 12:30 am #

    This ad is all about egoistic nerds who work for HCL. 100% HYPE! That’s all.

  35. meena June 6, 2008 at 9:50 am #

    Hi…. has anyone seen the new HCL ad?

  36. surbhi September 17, 2009 at 7:18 am #

    nice defense mohan….anyways, ads are all about fabrication of facts cause otherwise imagine the corporate world banging facts to you – our growth rate is x.x%, our services include “x,y and z”, we are a member for “x” organization n so you can trust our products, our product has approval from “xyz” natianal institute,etc. i mean yes a few brands like colgate, detol,etc. are flaunting their affiliations and approbations of their products but isnt it also a fact that all those ads are so trite, u wudnt want to look at them a second time? ads are meant to attract customer’s attention. they mostly fill in all details of the product (in manuals or packs) – composition (in case of cosmetics,etc), nutrition value (in case of food products), specifications (in case of electronic goods) and so arent we supposed to check the facts from there and then make judicious decisions? why blame the ad? if we are fooled by that fabrication, itsnt it our fault that we havent been careful enough while actually buying that stuff? ya it takes a bit of effort to finally put together all that info and conclude which product best suits our need. and even if they try to make fact-based ads to give a clear picture of their products (to save us from all that labour), eventually no one would watch any ads….i think they wont even be able to afford such long fact-based ads 🙂


  1. Searching for HCL « Bangalore Blues - July 6, 2007

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