Can someone tell SET Max that their timing sucks

26 Apr

The bean counter in charge of Ad revenue on SET Max must really be working overtime to realize monies from as many advertisements as possible during this world cup. Either that, or they have employed studio staff from Doordarshan.

They are robbing already disinterested viewers of whatever little pleasure they get while viewing the games with their senseless timing of their Ads. All to make a little extra money.

How else do you explain these morons showing an Ad when the bowler is setting his field and cutting it halfway through because the hes running in to bowl. Even a slight delay by the bowler sends these idiots scurrying off to show an ad.

How else can you explain why the commentary is cut abruptly at the end of the over. The guys can hardly wait to show you an add.

How else can you explain these annoying placeholders from Peter England and Monster that come up screen on when there is a six or a four.

Someone need to explain to these jerks that people dont like watching all these cutesy little things floating across the screen when you see a replay.

Hey SET, take a cue from Channel 9 in Australia. What matters at the end of the day is a good quality telecast. We want you to make money but dont try to squeeze out every ounce of available air time.

And I still hate the Dancing Tiger that does the “bhalle bhalle” dance.


34 Responses to “Can someone tell SET Max that their timing sucks”

  1. bachodi April 27, 2007 at 2:01 am #

    Looks like you are cricket lover.
    I have watched one match in this world cup. That was between India and Srilanka. But believe me , i enjoyed Ads more than Cricket. ;-).
    I also saw one kannada ad there “swalpa adjust madi”

  2. Vijay April 27, 2007 at 2:15 am #

    Bach: Not too much of a cricket fan..but like to watch a game occasionaly… I saw that Ad as well… its on Youtube

  3. Mohan April 27, 2007 at 6:07 am #

    One way to get the message across to SET is to use the “off” button on remote. (or even channel +/-).

  4. vinay April 27, 2007 at 6:51 am #

    its all bcoz of BCCI…they sell rights to the highest bidder and not for channels which has the expertise to show sports. BCCI will be doing the biggest disservice to the game if the present trend continues. I would surely not blame SET MAX or Nimbus … the telecast right mgmt is as confusing as it gets and more over they need to share the live feed with DD which piggybacks on the private channels for the feed.

  5. Vijay April 27, 2007 at 6:55 am #

    Mohan: I am sure those buttons are being used by many people 🙂

    Vinay: Very true…and you are correct… ESPN and Star had the most professional telecast… the rest fall into the “greedy” category.

  6. Ramesh NR April 27, 2007 at 9:30 am #

    In the end , the remote control wins…..God bless the guy who discovered the TV remote!!!

  7. Mohan April 27, 2007 at 12:42 pm #

    vinay: bcci has nothing to do with selling world cup rights. it is ICC who sold the rights to Sony.

    vijay: by me for one – though not necessarily because of the ads. given the quality of cricket on display, ads are the best part of the program for me when i watch.

  8. vinay April 27, 2007 at 1:00 pm #

    @ mohan ..u might be right wrt the world cup , but I was making a more general statement for telecast issues concerning Indian cricket…

  9. Mysorean April 28, 2007 at 7:18 am #

    This is their last world cup. From next time onwards it will be back to ESPNStar and we will get our quality back am sure!

    SET Max is just trying to milk a dying cow. They actually bid for the wrong World Cups! It was sheer luck that India got to the finals last time – who would imagine India in finals on South African pitches.

    I hope the finals is not as one-sided as all the games in this WC have been. Except for that Eng-WI match!

  10. silkboard May 1, 2007 at 4:02 pm #

    Vijay, Mohan, I think ICC will end up enforcing some telecasting guidelines to prevent these next time. I think FIFA has these for world cup soccer – strict on when the ads can be shown and how big the banners on live action can be.

  11. venkatesh May 2, 2007 at 12:44 pm #

    Nice write-up. A friend pointed me to your site, after he read my rant on SET Max’s coverage this world cup. Might want to check it out on in the blogs section.
    I feel I should send all blog-posts to the BCCI’s Ratnakar Shetty and SET Max and just be on the safe side, to ESPN-STAR as well! something has to be done about the coverage!!

  12. Vijay May 2, 2007 at 12:55 pm #

    Venkatesh, thanks for your comments…checked out your post as well…

    I agree with you that someone in SET Max should be reading all this… or have it read to them 🙂

    By the way your take on the tiger?

  13. PCube May 2, 2007 at 4:54 pm #


    Congratulations your blog post made it to the Indiatimes site!

    I have written about this at:

    If someone has comment please leave it at the my22yards site.

  14. Vijay May 2, 2007 at 5:07 pm #

    PCube: Thanks for the compliment.. and pointing me to the Indiatimes site 🙂

  15. Karun May 3, 2007 at 4:01 am #

    ESPNSTAR will telecast from next series. Hope they will not follow SETMAX. Charu should stop working for SETMAX,as a protest and leave it to Mandira who is ideal for this kind of unprofessional channel.

  16. viju May 3, 2007 at 5:41 am #

    Hi guys, Good to see a forum to let the frustration which had been there in for quite some time now …well almsot 4 years.I think the blame should go to guardians of the game, if we ask a Joker from circus to take part in a shakesphere play we know the obvious…similarly SETmax is pure entertainment and they have done the best to incline towards the entertainment in the name of sports, oh and the tigers not only that mandira, cahru and co, it was also irony to see seasoned commentrators like Tony Greg sitting in studio rather than being out there in the commentary box.Hope ESPN & Star do not repeat these mistakes atleast in the area of showing 6 balls and some crucial moments on the feilds.

  17. Vijay May 3, 2007 at 5:50 am #

    Karun: I share your hope (on ESPN*).. lets see.. I still prefer Harsha Bhogale
    viju: Welcome to the “gang”… I agree.. wasnt it a total waste for Tony Grieg to be in the Studio?

  18. Nikhil Sanil - Mumbai May 3, 2007 at 4:14 pm #

    Thanks a lot for bringing up the topic of the ad’s so much. caught the article in the time’s and on the news’s on t.v. watching the cricket had become such a pain. Those t.v exec’s have to know what the viewer’s go through watching such crap. keep up the good work.

  19. Vijay May 4, 2007 at 3:00 am #

    @Nikhil:Thanks for the comment… I guess the BCCI needs to change its criteria when it awards contracts…

  20. Vijayabharath May 6, 2007 at 3:00 am #

    Hi all,
    I appreciate this site a lot I got to know from Deccan Herald.
    The world cup telecast of setmax sucked !!
    It was horrible to see two Morons Mandira and Charu speak about cricket !
    Commentating Legends like Tony Greg were interrupted and made like fool by these Idiots.
    Their timing of the Ads showed how stupid and idiotis they are.
    Mandira wears such a pathetic dress that is very obscene.
    Cricket was a total disaster on setmax and it will be !

  21. Sudarshan May 7, 2007 at 2:18 pm #

    Time to Curb ADs During Cricket Telecast

    The amount of advertising on TV during cricket matches is shameful. The situation is not likely to improve until ICC takes a leaf from FIFA and sets ad standards for cricket telecast.

    To begin with, a few simple guidelines must be enforced rightaway:
    1) No two advertising slots should be closer (to each other) than 4 minutes. This will ensure that the stupid ads are not repeatedly seen in the following scenarios:
    a) A wicket falls on the 4th or 5th delivery (ads come up again at the end of the over). b) Wickets fall in consecutive deliveries (or a W-Dot-W sequence etc) c) When spinners are operating at both ends etc.

    2) No advertising during brief stoppages of play during: replacement of ball, batsman adjusting his gear or injured, fielder requesting helmet, a bowler remarking his run-up in the middle of the over, sight-screen being adjusted etc. The telecast coverage during these incidents is actually interesting to the viewer

    3) Ads must be cut in only after the over has COMPLETELY ENDED (and the ball is dead) and the scoreboard is being shown. During recent events especially during world cup 2007, the telecast managers most blatantly did not wait for the commentrators cue at the end of the over to cut in the ads. Ads were THRUST on the viewers even BEFORE the ball was completely fielded and the score updated and shown. This is a new disease which was not pervalent earlier. All pretense towards class, standards and quality has been thrown to the winds and abandoned in the sole pursuit of ad revenue.

    4) No scrolling pop-up style banner ads should be permitted at the top (or bottom or sides etc.). During this world cup many a time including the semi-finals and the finals the batsmans head was cut-off (obscured) by these ads at the moment of playing the shot. Such is the shabby nature of coverage, my friends.

    5) No teaser (extremely short duration) ads should be allowed. During the DLF cup sometime ago every ad slot started and ended with an extremely short ad for Dyna Soap (Dyna, Be like a lady…the allusion was to Lady Diana and her death) with two longer duration ads thrown in between. It was so repetitive that it became downright sick after some time. All ads must be prescreened for suitability and should be such that they blend with the telecast in terms of tone and content and do not jar the viewer (Admen would obviously not agree with this..)

    Anywhere else in the world (both cricket and other sports) the telecast managers would find it difficult to be in business with the current standard of coverage. The viewing public would ensure that. Standard setters would have wisely set the standards at a (very) high level ahead of the fact (and not after the fact). Technically, of course the cricket telecast (during actual play, i.e. when the batsman is playing the shot, run-out replays etc.) is excellent but the overall experience for the viewer is downright shoddy.

    One adhoc solution is to put the TV on mute and listen to the radio commentary in conjunction with the telecast where possible. I wish someone would develop an ad stripping chip which could be fit on the TV.

    In fact in some indirect way, this fundamental lack of desire for quality in ALL aspects is responsible for India’s poor showing in Cricket of late and sports in general.

    Sudarshan Lakvalli

  22. Sudarshan May 7, 2007 at 2:19 pm #

    FIFA world cup – Two sessions of 45 to 47 minutes of UNINTERRUPTED football telecast with a ten minute half time break. All ads are shown either during half time break or before or after the game !!!! Unfortunately Cricket will never be able to match this. A pay-per-view channel in the future may be one solution – the other an ad stripping TV chip (will someone get to work on this please…)

  23. Vijay May 7, 2007 at 3:59 pm #

    @Sudardhan: Wow !! you’ve really gone into details… an Ad stripping TV chip might not be a bad idea.. today its the remote and the picture in picture feature thats used..

  24. PCube May 7, 2007 at 6:04 pm #

    Sudarshan…great post!

    I loved your last lines:

    “In fact in some indirect way, this fundamental lack of desire for quality in ALL aspects is responsible for India’s poor showing in Cricket of late and sports in general”

    Apart from lack of quality I think over commercialization is a big factor too. The game is all about money – from TV to endorsements and everything associated with cricket.

    It’s high time this is curbed and changed.


  25. SHANKAR LINGE GOWDA August 4, 2007 at 5:50 pm #

    i am just amazed that ur showing us the movie NAYAK 3 rd time in this week only,imagine how many times u must have put up till date.look i have great respect for this channel and ur not keeping that up,atleast show us a good film on at least Saturday yaar .

  26. SHANKAR LINGE GOWDA August 4, 2007 at 5:56 pm #

    one more thing i really think u don’t know how to telecast cricket, do 1 thing send ur staff to ESPN STAR SPORTS for training ,and if u continue the way that ur doing i don’t thing u will be there in india for long….!!!!!!!!!!

  27. Vijay August 5, 2007 at 12:23 pm #

    @SLG: I have been impressed with Star Cricket’s telecast… have you noticed that the commentators stop talking as soon as the over is completed.. they continue any conversation after the advertisements…

  28. guru April 18, 2008 at 7:30 am #

    for timings and ticket outlets visit IPL info.

  29. Veena April 19, 2008 at 3:19 am #

    Vijay, did you see the recent ad about Sony MAX ?
    Manoranjan ka baap !! one

  30. Alexwebmaster March 3, 2009 at 9:54 am #

    Hello webmaster
    I would like to share with you a link to your site
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