TV Ads – Creativity vs Social Responsibility

I see car Ads these days and each one seems to be keen to outdo the others in showing dangerous driving. I guess they want to demonstrate great breaking systems, they keep mentioning Air Bags (as if they want to get you into an accident)…and then the cars keep jumping over humps (great shocks), do wheelies etc… and these cars are always driven by youngsters.

Its all nice and creative but what kind of message but what message is it sending? The advertising companies definitely know they are not doing the right thing because all of these Ads have a small disclaimer that says “Don’t do this on your own” or something like that !!!

There was an accident on NICE road in Bengaluru the other day where 3 of the 4 kids riding a brand new car were killed when they try to imitate a stunt… okay silly kids, the Ad company had a disclaimer..but does a disclaimer make it alright?

Heres an Ad by Maruti Suzuki

About these ads
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