In All “Fairness”

“Wanted Fair Bride….for fair and handsome groom…” (they forget to mention groom has buck teeth)
“How come he/she is so dark…must be inherited from his/her father’s side”….

Whats this obsession with fairness???

We have all kinds of ads promising to make you “white”…

The dumbest is this vaseline ad (Video below) where the coach says something to the effect ..”You are great in practice..but then you need to wear a tennis dress”…

Girl realizes that shes too colorful (read not white) for a tennis dress and decides to do something…

Girl then goes off and applies loads of vaseline, comes back and executes a perfect shot off the net to win the tournament..I think her fairness blinds the opponent…

What the f***…they even have a shade meter..

…and I am not even going to talk about those brilliant “Fair and Lovely” ads…

27 Responses to “In All “Fairness””

  1. rads Says:

    lol. This is a surprise Vijay. You getting all riled over such nonsense.
    As long as there’s a market, a product will sell.

    I’ve been on that end and have been made to feel quite inferior until of course I grew a set o brains. Oh well ..

  2. Sunitha Says:

    Not be left behind we now have fair and handsome for our men folk too. After all being fair is not the sole perogative of women only:)

    Yes, I agree with rads, as long as we have a market we’ll have such products … afterall the marketeers are just exploiting the deep rooted Indian fascination for fairness.

  3. Shivya Says:

    Haha, quite a vent there. Gone are days of tall, dark and handsome men!

  4. some body Says:

    vijay:

    i think she should shower in milk instead.

    btw, vaseline helps you win in other ways… ask john lever!

    - s.b.

  5. My3 Says:

    Vaseline to make you fairer. Yikes. We use it in winter on the soles of our feet and our elbows heh heh heh. I agree. Money Money Money, remember the old song ;-) Heck I like SB and Cleopatra’s advice to soak in donkey’s milk. Wonly where to get so many donkeys?????? Bakras we all are ;)

  6. Veena Shivanna Says:

    Vijay, you and your funny observations.

    you know pregnant ladies are insisted to drink kesari milk so that kid is born fair.. so people starts working for this fairness even before the child is born :-) !!

    Don’t be surprised that some company will come up with something which may turn those white men to dark/handsome :-)

    • Vijay Says:

      I am sure companies are working on something or the other…

    • Madhu Rao Says:

      The kesari treatment for pregnant ladies is horrible. It is involves a sizeable amount (usually enough to flavor an army’s kheer !) in a glass of milk. A few of my cousins promptly threw up.

      My granny would complain of how my mom would make the cotton wicks during her pregnancy and I ended up wheatish ! Or maybe it’s her eating the brinjals !

      Grrrr !

  7. Xylene Says:

    We Indians are known for our obsession with fairness.
    After all we are the largest market for the fairness products.

  8. some body Says:

    check out comment # 3 – it appears that the fair=lovely theme is not a copyright of desis!

    - s.b.

  9. Ray Dixon Says:

    Man, this is really weird looking from this perspective in Australia, Vijay. They should call that stuff ‘Jacko Cream’ after Wacko Jacko Michael Jackson himself. Oh, hang on, he used bleach to make himself whiter than the average white man.

    I can’t get over it. Over here girls buy ‘fake tan’ cream to make their skins darker. And we used to suntan and use solariums before someone told them it gives them skin cancer. Well, a lot of people still do lay out in the sun to get … darker.

    It seems if you’re born with dark skin you want it lighter and vice-versa. It’s like people with curly hair wanting straight hair and people with straight hair …

    And (belive it or not) we have a lot of blokes here with full heads of hair who want to be bald and so they shave it all off.

    The World’s gone Wacko (Jacko).

    Btw, do you mind if I syndicate some of this post on my blog with a link back to you? It’d be a real top post in Oz, I think.

    • vijay Says:

      @Ray… I guess people want what they dont have..
      Sure go ahead and use this.. I am sure you’ll weave your own inimitable angle to this :-)

  10. Wackier than Jacko? « Alpine Opinion Says:

    [...] just got to look at this video of a TV ad in India that Vijay of Bangalore Blues  has written about. Never mind that you mightn’t understand what they’re saying, it [...]

  11. ramki Says:

    Vijay,

    Thinking out of the box, atleast we shall see some cool chiks in these type of ads right, LOL!!!

    Ramki.

  12. Nikhil Says:

    Stupid dumbass ad guru Prahlad Kakkar’s explanation: Instinctively, all ‘colored’ people want to sleep with white women! :D :D

  13. Suresh Sathyanarayana Says:

    acknowledging that the advertising department belongs to that of marketing, sir, have you ever wondered who the target audience of this ad that you spoke of may be? a girl who plays tennis… or a girl who becomes fair applying vaseline… can aspire to be a tennis great… or a girl whose practise sessions are great will have a turnover effect on her game by applying vaseline?? duh, I am confused… luckily i dont belong to either of TG… brilliant post though… kudos sir..

    Regards
    Sures

  14. Chitra Says:

    yeah, horrible. just plain horrible. i hate it that the advertising agencies get to decide what is important to society. i feel like pulling the plug. :|

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